higher and higher. The seven members of the group BTS create a new event around the world by unveiling their new album, Map of the Soul: Persona . To accompany it, the clip is very colourful Boy With Luv , composed in collaboration with the star of the american pop Halsey, has been uploaded to YouTube at 11 am in the morning this Friday, April 12. Less than three hours later, the video had already more than 10 million views in 18 hours nearly 30 million views! A new record on the platform, beating the freshly prepared pa r Blackpink a week ago. The training of women also came out of South Korea had surpassed this important backbone in a little over four hours, before becoming the clip quickly seen on YouTube. The 7 and 8 June, BTS will perform on the prestigious stage of the Stade de France.
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A return to the sources for BTS. Far from the aesthetic extravagance d’ IDOL, revealed to the public last August, the video for Boy With Luv sets the scene RM, Jin, Suga, J-hope, Jimin, V and Jungkook, happier than ever, in several different decors of a film, named Persona. If the singer Halsey opens the festivities, she disappears quickly for better return, in the second part of the clip, dancing with seven artists from south korea. Catchy and intonations acid jazz, this new pop song of the septet comes to celebrate love with lightness. A taste of the album, whose message encourages, according to the singers, to “find joy in love, and reach out to the world”. A hand stretched out to the british singer Ed Sheeran has not hesitated to seize him: from his collaboration with the group, is born Make it Right , one of the songs of Persona .
Faithful to the habits of the group, this new video has many references: the title itself echoes the song Boy in Luv , released in 2014. Other items have quickly caught the attention of fans of the group, the “ARMY”. In one of the sequences, they have been recognized by several, in the panels of cinemas, the names of former albums of the BTS, such as Wings , 2 Cool 4 Skool or You Never Walk Alone . This extract is itself one of the few nods to the movie clip in the movie Singing in the rain . In more subtle ways, others have noticed that the big sign “Love” behind the group can also be read as “Army”, once it is returned.
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as well as his previous albums, BTS unveiled two weeks ago the song of the intro of this new album, named it as Persona . In a register quite different from that of Boy With Luv , the leader of the group RM raps alone and brilliantly on a musical production much more rock. Probably gone unnoticed by novices, it is mainly a remix of the intro of Skool Luv Affair , released in 2014.
The year 2019 is beautiful and to sit a little more still instead of BTS on the world’s musical stage. In recent weeks, the group has collected two nominations at the annual ceremony of the u.s. Billboard Music Awards, including one in the major category of the best group of the year. A few hours before the formation of south korea does not reveal Map of the Soul: Persona , Spotify announced that it had recorded on its platform more than five billion of the wiretaps to the securities of BTS. In France, the seven songs from the new album are already ranked at the top of the sales on iTunes, according to the numbers of ChartsinFrance. clip from Boy With Luv was ranked in the first position of the trends on Youtube.