After Charlie Sheen, Mike Tyson, Damian Marley, or Martha Stewart, it was the turn of Jay-Z trying his luck in the lucrative trade of cannabis. He has just signed a contract with the company in california Caliva, in a State where cannabis is legalized. The company, based in San Jose, announced on Tuesday that it had concluded with the rapper in new york-a long term partnership, in which he is in charge of the “creative aspects” of the company.

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The american singer, became the “image consultant” at Caliva, will continue its work in favour of social causes by signing up for the reintegration of prisoners. The company explains that it will work in the training of former prisoners and will be keen to show the ever increasing quality and traceability of the industry of legal cannabis. “We want to create something really interesting, while having a lot of fun, and by including many people in this project,” says Jay-Z.

Jay-Z is fighting for social justice

At the beginning of the year, Jay-Z has contributed to the creation of a platform specialized in criminal law, called The Reform Alliance. Its mission: “to radically reduce the number of people who are placed unfairly under the supervision of the judicial system, beginning with the judicial review and put to the test”. Launched on the 23rd of January, the site says it wants to bring together “leaders from business, government, entertainment, sports, technology, art and culture”.

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Married to the star of R&B Beyoncé, Jay-Z has become, according to Forbes the first billionaire from the world of hip-hop, thanks to his clothing line, the purchase of a small champagne house, its stake in Uber and his music label Roc Nation. It is the last star in date to engage in the marijuana trade from its consumption for recreational use is permitted in eleven american states, including California. For example, the rapper Snoop Dogg already has its brand Leafs by Snoop and actress Whoopi Goldberg has launched in 2016, a line of medicinal cannabis to reduce the pain caused during cramps prémenstruelles.