“We have 222? million subscribers worldwide,” recalled the leader of the American giant, who lost some for the first time this year after a long period of uninterrupted growth.
In France, “we now have more than 10 million households (instead of 6.7 in 2020). A household representing five accounts, the number of subscribers (of users, editor’s note) is therefore even higher “, he assured.
Asked about the reasons for his presence on Monday at the “Choose France” summit, established by Emmanuel Macron, Ted Sarandos underlines Netflix’s status as a “great exporter of French culture”, illustrated by the “planetary successes” of the series “Lupin” or of the film “Without respite”, with Franck Gastambide.
In addition to the investment this year of 200 million euros in French creation, “we are launching an incubator which will bring experienced screenwriters and emerging talents to work together, under the leadership of Hollywood showrunner Neal Baer (Urgences and New York Judicial police)”, he added, referring to “thirty apprentices in France” on house productions in 2021.
Despite signing an agreement in January on the media chronology, which allows Netflix to broadcast films 15 months after their theatrical release, against 36 months previously, his boss still considers this “unsustainable model”, preferring a period of “a few weeks”.
More generally, the manager recalled that the firm was working on the “global” launch of a new cheaper offer with advertising, for which “the date has not yet been fixed”, and on a “new invoicing system” for the password sharing.
Asked about a possible investment in television sports rights, he felt that this was not in the “interests” of the platform, “given the explosion in the amount of these rights”.