“For years, it is a real festival…”. The tone is ironic in the news Landscapes of France. The association engaged in “the fight against visual pollution,” denounces the passivity of the public authorities, city hall and the prefecture of the Alpes-Maritimes, in the face of what she describes as the “delinquency five stars”. The grievance? The abusive use of advertising panels on the facades of the Belle Epoque of the hotel Carlton of Cannes, in the framework of the event dedicated to the seventh art every year in the month of may. The complaint was filed against X with the prosecutor of the Republic of Fat last week.
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“The facilities of advertisements on the facade of the Carlton, protected as historic monuments, strung together over the events on surfaces numbering in the hundreds of square meters, it is, however, an absolute prohibition (…)”, stressed the association.
“Who is the client?”
the prefecture of The Alpes-Maritimes this year, had received a letter from the architect of the bâtiments de France, as revealed by the site Mediapart but in October, same player shoot again! During a major trade show devoted to television, “la Croisette is once again covered in advertisements, including to locations not allowed by the local regulations, in particular on the Carlton,” said AFP Jean-Pierre Boudry, vice-president of the association.
“there are advertisers, whose role is to display but I do not know who is the instructing party, or who has authorized. The hotel? Other intermediaries, agencies, the owner of the premises?”, wonders there.
Questioned by AFP, the town hall is defended, answering that “the law authorizes the installation of sign”, namely, “a panel from the moment it is an activity that takes place inside the building”.
“The sentence” Meet us at Carlton “, referring to a showroom of fragrance to the interior of the hotel is present in large format so central, clear and visible on the facade of the Carlton, and recovery on each sign frontage,” she added, while the hotel’s facade has been covered with tarpaulins in red tone touting a perfume Shiseido.
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Landscapes of France argues that the Carlton, now owned qatari in 2014, is not a refurbishment and therefore not entitled to put an advertisement because the environment code ban on historical monuments. Without any possible derogation, according to the association. As for the Carlton, it has blocked internet access to its specialized subsidiary CarltonAdvertising, including the advertising FSO, the printer Riccobono and trade show organiser Reed Midem, were partners, according to Mediapart.