Physical amendments, held, cared for and choreographies meticulously orchestrated, the stars BTS (an abbreviation of Bangtan Sonyeondan , which means “Boy Scout Impervious to Bullets”) are one of the exports musical the most lucrative and the most well-known of South Korea. The seven boys became this year the first group of the K-pop phenomenon to place himself at the head of the Billboard charts, ranking weekly as one of the 200 best-selling albums in the United States.

In attracting tourists and enabling the visibility of trademarks in south korea and abroad, the group has become a true economic asset for the country, said Tuesday the research Institute of Hyundai. According to this firm, the”annual impact” of the group “on the production”, that is, the economic value generated by the industries concerned, reached 4.100 billion won annual (us $ 3.63 billion). It is the equivalent of 26 firms in south korea of medium size.

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More than 7% of the tourists came to South Korea because of BTS

About 800,000 tourists chose South Korea as the destination for the last year because of BTS, which is more than 7% of the total number of visitors, according to estimates.

The exports that are associated with it, whether it be clothing, cosmetics or food, have weighed more than a billion dollars.

If the band’s popularity continues unabated, it is expected to bring to the south Korean economy 41.800 billion won over the next 10 years, said the Institute Hyundai.