VTB started eckerty and launches gamification to clean up water bodies

VTB Bank today, on world day of environmental protection, began to produce maps of sustainable biomaterial and launches for its customers gamification to clean up water bodies of Russia.

the Potential audience of new projects implemented with the support of the Mastercard Foundation and all-Russian society of nature protection, up to 2.7 million people.

the Flagship Multicarta, a VTB Mastercard, which allows customers to pick their own option loyalty will be produced from polylactide — eco-friendly material that is easily recycled and does not pollute the environment. For the duration of the use of polylactic acid is not inferior to counterparts made of plastic.

the projects themselves can choose whether their card is made of ordinary plastic or biomaterials. Order Ecocert will be available to all customers of the Bank on the website or in the office, and the fee for its release will be 99 rubles.

“We are constantly analyzing the needs of our customers and we see that for an increasing number of becomes the actual concept of conscious consumption. Therefore, in addition to all the bonuses Multimap we give you the opportunity to produce it on a sustainable medium,” said member of VTB management Board, Svyatoslav Ostrovsky.

in addition, he said, runs the project “Mission: clean water” clean water reservoirs of Russia, VTB has created together with the Foundation of the all-Russian society of nature protection and with the support of Mastercard. “Today, 70% of the garbage on the banks of reservoirs is plastic, and every year fall into the water approximately 122,5 thousand tons of plastic waste. “Mission: clean water” will help 146 reservoirs of Russia’s 8 Federal districts. Potentially the project will be able to participate up to 2.7 million of our customers”, — said a top Manager.

the Project was implemented on the platform of the loyalty program of the Bank “multiple boosters” in the form of a gamified online travel in Russia. Every client the participant “of multiple boosters”, can choose district of the country, the waters of which want to help to translate in his favor part of the accumulated bonus rewards and go on his journey. Contributions can be made regular by selecting their size and configuring a monthly subscription and you can send a one-time payment.

In different districts, the journey takes on a different form of transport — virtual machine, boat, train — the background scenery. With every deduction, the vehicle moves forward through the landscape, and the traveler learns interesting facts about the nature of Russia and coliphage. The project participant will be able to see the amount collected for a water district and a report on existing work of the Fund.

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