so far, Charlotte Gainsbourg, Zaz, Christine and the Queens and the French artists who lead a distinguished international career earned a living first through concerts and albums, and streaming. But a third source of income explodes: the songs “made in France” in sync. In the jargon of the music, this term is to place the titles on the images for an advertising campaign, a series and a movie.

” READ ALSO – Festivals: singers women who slide through wake up concerts

By 2018, according to the annual report of the Bureau Export, the organization responsible for the promotion of French musicians to the general international public, 90 artists and their publishers shared a mother lode of 17 million euros. “The borders are fallen, we live in a beautiful age of gold,” says Delphine Paul, of Sony ATV. “The publishers who negotiate these contracts have done a fantastic job. Their choice of artists is very wide and their address books are …

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