so far, Charlotte Gainsbourg, Zaz, Christine and the Queens and the French artists who lead a distinguished international career earned a living first through concerts and albums, and streaming. But a third source of income explodes: the songs “made in France” in sync. In the jargon of the music, this term is to place the titles on the images for an advertising campaign, a series and a movie.
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By 2018, according to the annual report of the Bureau Export, the organization responsible for the promotion of French musicians to the general international public, 90 artists and their publishers shared a mother lode of 17 million euros. “The borders are fallen, we live in a beautiful age of gold,” says Delphine Paul, of Sony ATV. “The publishers who negotiate these contracts have done a fantastic job. Their choice of artists is very wide and their address books are …
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